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The award-winning, Bear Grylls-loving, children's adventure book series that has been translated around the world.
"A clarion call to the child explorer." The Guardian
"Extraordinary"
The Financial Times
"Every young adventurer should read this book"
Kate Winslet
An adventurous idea, meant to inspire my own children into the natural world that has become a global hit, inspiring young explorers everywhere.
Photoshoplooter | A very British meme
A simple Tumblr site in response to the London riots that became one of the most shared memes of the decade. Spawned a book, worldwide news coverage, and was shared 6 million times within a week. The Godfather of photoshopping memes.
Royal Ascot | The artist collaborations
Partnering one of the world's oldest brands with contemporary artists to create an advertising platform that has become a genuine showcase for the arts every year.
Artist Joe Wilson and Bellerby & Co globemakers team up to create a world like nowhere else.
Previous campaigns - featuring artists Lauren DiCoccio & David Mach
Libratone presents | Nightingale - SIGMA
Partnering speaker brand Libratone with the world's hottest dance act to create the single Nightingale and a world-first 360° music video to launch their 360° speaker.
1 million views within first week of launch.
The Feel Good Bakery |
Co-created a very different kind of sandwich company. For every sandwich you buy a child in Africa gets a proper meal too. This company is run by and for ex-gang members trying to make a go of it. So far it has spawned festivals, Jamie Oliver love-ins, and a lot of happy tummies.
Blinkbox | Fresh from cinema rating
Creating a 'Fresh from cinema' film rating for Blinkbox movies that made them actually known for something. True to form, each TVC simply featured a static rating frame, helped by an improvised comedy voiceover.
Bloom Fm | *See app store for details
Using painfully honest reviews to launch the app store's most loved music app.
1 million new subscribers within 3 months. Each new evangelist fed and helped spread the campaign.
Bee band was the most tweeted ad on TV at the time.
giffgaff | Unlock a phone. Unlock a chicken
Music video featuring Keith Harris and Orville, to launch giffgaff's Unlock a phone. Unlock a chicken campaign.
10,000 battery hens rehomed.*
100,000 mobile phone users released from contracts and rehomed with giffgaff.
Most viewed pre-roll on Youtube.
*Ran out of chickens.
Peroni | La Dolce Vita
Remaking of La Dolce Vita for global launch of Peroni Nastro Azzuro. Helped turn brand from an Italian farmer's beer into something synonymous with the finest tastes of Italy.
The brands most successful campaign to date.
innocent drinks | Fruitstock viral
Creating the world's largest fruit-powered battery to launch innocent's Fruitstock music festival.
Shots' film of the month.
The above gives a small flavour of the campaigns and ideas I've worked on.
To see more please get in touch.
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